Comments on: The Simple Genius of Old Spice.

By: Valerie Lang

Valerie Lang — Sun, 07 Mar 2010 05:22:27 +0000

I am committed to make this work. As of this date (3-6-10) I have not made one dollar with Carbon Copy Pro. Yes, I am always open to learning new techniques, strategies, and any and all suggestions. This message gives me a new avenue. Am I going in the wrong direction? I have a sense of humor, I am a very positive minded person, and a very frustrated member. So far, I am lost. Obviously, I can not write a commercial for Old Spice or anything else. Sorry, this is not your problem, it’s mine. Thanks for listening.

By the way, I will never give up or quit.

By: Lynne Fleck

Lynne Fleck — Sat, 06 Mar 2010 21:03:17 +0000

Jay–Had not seen this commercial, so, thanks so much! Just another example of how you connect with your community(us). We all appreciate it more than you know!!! We’re “newbies” and just wrote and published our first classified ad this A.M. So—-HERE WE GO!

Lynne and Bill Fleck

By: Charles Kaluwasha

Charles Kaluwasha — Sat, 06 Mar 2010 08:28:51 +0000

This is a good example of being simple and easy at heart. The body image,language and smile portrays a lot. It sends out a strong message to the audience that if they want to appear,smell like him,they should use what makes him smell nice!

Teaches us to be innovative in our marketing strategies in order to be profitable.

Thank you for sharing!

By: Renee Gremore

Renee Gremore — Sat, 06 Mar 2010 01:08:12 +0000

Thanks Jay, good point. Love the humor in this bit. Visuals enticing too. I get it. Have fun, BE FUN. High expectations, smile on my face fun. BE attractive!

By: Abi Carmen

Abi Carmen — Fri, 05 Mar 2010 23:24:44 +0000

I must have been under a rock because this
is my 1st time seeing the ad. Actually, I’ve
been busy trying to get through My BlackBox stuff.

The true takeaway in the ad though (IMO), is to make
sure you have a strong ‘call to action’ on your
squeeze page, sales page etc…..

By: gino gravina

gino gravina — Fri, 05 Mar 2010 21:06:17 +0000

Hi Jay,

Read your article, on the Old Spice commercial and, it was great. Definetly one to save. Up here in Canada, we don’t get to see a lot of your commercials. So I haven’t seen that one yet but, I guess eventually will. The real good ones always get through. So much for cable monopolies.

Thanks again Jay. Great advice.

By: Ute Hagen

Ute Hagen — Fri, 05 Mar 2010 19:17:08 +0000

Dear Jay,
I really appreciate you picking up this example for all of us “Brand Me” Marketers.
It just so happens that I have been a global brand building executive for Procter & Gamble for the past 23 years. And therefore I agree with you that this is a noteworthy exception still in the stable of P&G’s brands.
I would like to add for our CCPRO audience another important “lesson”: Know your target audience and their needs. I am a woman and just showed this ad to my husband to prove my point. This commercial is clearly directly at the target audience of WOMEN, rather than MEN. Why does this make sense? Well, the majority of male personal care product purchases are made by women — hence, here it is smart not only to be funny, but to directly speak to the desires of women: to have a “man” who is a “prince”.
Lesson for CCPRO marketers: really think about who your target audience is and what their needs and desires are and target your message accordingly. It will take different messages to different target audience — there is no “one size fits all”.

By: Tim McGowan

Tim McGowan — Fri, 05 Mar 2010 17:59:08 +0000

Old Spice ads have never been extravagent, just catchy. I remember the bottle that use to sit on my dads dresser with the little cork in it and the ship enameled on the front.

By: Canvasman

Canvasman — Fri, 05 Mar 2010 17:53:57 +0000

Jay
I meant to say ” not afraid ”
I hope this gets to you in time

By: Canvasman

Canvasman — Fri, 05 Mar 2010 17:52:18 +0000

Howdy Jay

I love that commercial. Old spice doesn’t have to worry about making a name. They are already well known for their product. I love that they are afraid to throw some lightheartedness into their adds. It kind of reminds me of the old Hi Karate commercials.
Now if I could just figure out how to work that into my marketing without coming off as a weirdo.

Canvaman